Makati City, Philippines – Chef Tatung officially partners with La Germania Philippines to promote heritage and innovation. Their EVP for Marketing, Ms. Leslie Camille Tagle-Dinglasan, welcomed Chef Tatung as their newest brand ambassador.
La Germania has chosen Chef Tatung as its ambassador because of his long-standing use of the brand and his unique connection with its target market. Chef Tatung embodies La Germania’s tagline, “MADE FOR EVERY LIFE,” by reaching various demographics and markets through his recipes, which often evoke heritage and nostalgia because as Ms. Tagle-Dinglasan said, “Chef Tatung is able to reach every position and target market that we want to connect with. The recipes of Chef also tie up with heritage or something filled with nostalgia for the whole family. We chose Chef because we want to be true to our tagline. He transcends in each generation and is the perfect embodiment to represent us as a brand.”
“Even though Chef has years of experience, he is very much relevant in social media. He can connect with seasoned followers and younger generations that both connect the heritage and his relevance to both our niches,” she later added. La Germania has been a household name for 52 years, and Chef Tatung’s culinary creations perfectly align with this legacy, making the partnership mutually beneficial.
Chef Tatung is the ideal person to be the face of La Germania products because he uses them extensively in his culinary endeavors. His recipes not only promote traditional dishes but also maintain their Filipino roots. This blend of innovation and tradition resonates with La Germania’s brand identity, making Chef Tatung’s endorsement authentic and impactful.
The partnership between La Germania and Chef Tatung is a celebration of heritage and innovation, making it a win-win for both the brand and the chef.
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